The First Baseman Who Put the Cheese in Machismo

As something considerably less than the world’s biggest Keith Hernandez fan, I certainly didn’t expect to find myself watching and enjoying Rob Perri’s just-under-20-minute short film, “I’m Keith Hernandez” — at least until I read the synopsis at the website:

Part baseball documentary, part anti drug film, part socio-political satire, I’M KEITH HERNANDEZ utilizes a version of Hernandez life as a vehicle to discuss how male identity is shaped by TV/film, sports, advertising, and pornography.

By examining the aforementioned types of media in conjunction with Lacan’s “Mirror Theory”, a clearer picture of masculinity emerges. As part of this discourse, the physical attribute of the mustache is explored as a symbol of male virility. Other topics include the Iran/Contra Affair and the resulting “Crack Explosion”, celebrity obsessed culture, and the subtleties of children’s television programming.

Narrated in an innuendo-laden tone reminiscent of VH1’s Behind the Music exposés and occasionally making the type of narrative and editing leaps I associate with Craig Baldwin’s wacko pseudo-documentary Tribulation 99: Alien Anomalies Under America, the film simultaneously celebrates and eviscerates the cheesy mustache man, the image he projects, and the dark period where narcotics made their way into the national pastime. Here’s the narration from one of my favorite parts:

Hernandez would also offer guidance to fellow New York first baseman Don Mattingly by telling him about the secret power of the mustache.

[cue Magnum P.I. opening credits]

Keith explained to Mattingly that with the recent success of Magnum P.I., it would be foolish not to capitalize on the possibility of being attractive by association. And after taking Hernandez’s advice, Mattingly certainly bagged more babes, but he also bagged more bases. In 1984 he won the American League batting crown…

Perri’s film audaciously stitches together a tapestry full of generous “Fair Use” helpings of Seinfeld footage, baseball highlights, Clyde Frazier cameos, hair metal soundtracks, baseball cards, “Just Say No” public service announcements, even a brief segment featuring a Hernandez look-alike porn star. No cow is too sacred to be sacrificed (“…shared the co-MVP honors with veteran Willie Stargell, who was a degenerate pill popper…”). Fantastic, funny stuff about the first baseman who put the cheese in machismo. Don’t miss it.


  1. Nice review, but just seeing the words "Lacan" and "Mirror Theory" in the same paragraph with "discourse" has hurled me into PTSD flashbacks stemming from my days as a film major. I look forward to spending the rest of the morning in the fetal position, muttering darkly about Walter Benjamin.

    I do have to see this, though. I love Keith Hernandez in exactly this ironic-but-not-really way.

  2. whoa that film is rad! totally hystrical
    i think the pretentious description is also meant to be ironic in that pussy ass film school way, great find! Are DVD's available? i'd like to screen this on my big screen

  3. If each member of the blogosphere could be assigned an appropriate NY Met counterpart, this blog would aspire to be Keith Hernandez, but would end up as Doug Sisk.

  4. Emma, yeah, the name-dropping of Lacan and all that does push all of those buttons. As somebody who's more than a bit damaged by those postmodern theorists from my college days, I find the whole thing all that much funnier because of it.

  5. Anonymous – I don't think the DVDs are commercially available, but it couldn't hurt to give the guy an email if you're interested.

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